Is CSV the New CSR?

May 25, 2011 at 5:41 PM Leave a comment

A member of the (UK) Guardian‘s sustainable business advisory panel, John Elkington, writes about his own concerns over “creating shared value,” a new model of corporate social responsibility, noted previously here and being aggressively touted by Nestle, most recently at its CSV 2011 event in Washington, DC.

Elkington focuses on remarks made at the event by Harvard’s Michael Porter, who argues that traditional CSR is “well meaning…well intentioned, but ultimately…doesn’t have enough impact” and have devolved into mere “compliance regimes.” Elkington seems to agree that some reform in CSR is needed, but suggests that Porter is being a bit disingenuous:

It is immensely heartening when such a towering figure puts his shoulder to the wheel. But – and there are several buts. Among them: Porter chose to tear into a version of the CSR agenda at the CSV 2011 event that some found hard to recognise…Recognise, too, that CSV is unlikely to pick up some of the really thorny CSR issues, including human rights or bribery and corruption.

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Entry filed under: Corporate Philanthropy & CSR.

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