Traditional Corporate Giving Touted in PA

May 8, 2011 at 6:51 PM Leave a comment

In Pittsburgh, the merits of different approaches to corporate philanthropy are being debated, reports the Pittsburgh Tribune-Review. Those interviewed continue to see employee involvement as the going trend, as opposed to “creating share value,” an approach touted by Nestle, the world’s largest food company, among others:

Michael Porter at Harvard Business School developed the idea of “shared value,” which Peter Brabeck-Letmathe, chairman of Nestle SA, the world’s largest food company, [also] promotes. He contends that Switzerland-based Nestle is socially responsible by making more nutritious products, decreasing water use and boosting the productivity of farmers with whom it works.

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Entry filed under: Corporate Philanthropy & CSR.

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