Microfinance, Yogurt Collaborate in Bangladesh

March 5, 2011 at 6:41 PM Leave a comment

From Fast Company comes the story of a joint venture by Muhammed Yunus’s Nobel Prize-earning Grameen Bank and yogurt giant Danone.

Danone has been operating in 45% of the developing world, providing its yogurt, water and baby food. Yet they had not been able to enter Bangladesh while remaining financially viable. So they partnered with Grameen, who had the important local relationships and footing on the ground for almost 25 years. The goal was that Grameen could help Danone create a unique community-based business model.

The two both provided funding and worked to develop a “community-based model,” building the food plant in the community they hoped to serve. “Then they took an even greater step to integrate themselves into the local community through more sensitive measures: job opportunities, green initiatives/solar energy and social investment.”

While this project so far seems a success, the question as always is one of scalability. Whether this can reproduced elsewhere and on a larger scale remains to be seen.

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Entry filed under: Corporate Philanthropy & CSR, International.

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