Canadian Corporate Giving

January 24, 2011 at 8:55 PM Leave a comment

From the Toronto Sun we learn that Scotiabank is launching another new program.

The bank, which has donated on average $44 million a year for the past five years to global charities, said it would make a $1-million gift to the Toronto-based Hospital for Sick Children’s International Patient Program that provides life-changing care to children from outside of Canada to mark the launch.

The short article notes trends in corporate giving north of the border:

Nearly three-quarters of Canadians are more inclined to volunteer, fundraise, or donate to local charities provided their employer supports these initiatives, it found.

“Canadians have long recognized and appreciated the efforts of the companies that support and sustain the very communities in which they operate,” said Marcel Lauziere, president and CEO of Imagine Canada.

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Entry filed under: Corporate Philanthropy & CSR.

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