Fundraising in Tough Times

January 3, 2011 at 7:12 PM

The Foundation Center’s Philanthropy News Digest reports that in tough economic times nonprofits should invest just as much in fund-raising – if not more – according to a study by the Association for Healthcare Philanthropy.

‘While hardly surprising, this finding gives rise to a proposition that may be counterintuitive,’ said AHP president and CEO William C. McGinly. ‘When severe budget-tightening threatens to become a reflexive response in an economic downturn, it is essential to at least maintain, if not raise, levels of investment in the human and financial resources of fundraising programs.’

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Entry filed under: Economic Issues.

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