Fundraising in Tough Times

January 3, 2011 at 7:12 PM

The Foundation Center’s Philanthropy News Digest reports that in tough economic times nonprofits should invest just as much in fund-raising – if not more – according to a study by the Association for Healthcare Philanthropy.

‘While hardly surprising, this finding gives rise to a proposition that may be counterintuitive,’ said AHP president and CEO William C. McGinly. ‘When severe budget-tightening threatens to become a reflexive response in an economic downturn, it is essential to at least maintain, if not raise, levels of investment in the human and financial resources of fundraising programs.’


Entry filed under: Economic Issues.

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