Getting Customers on Board

January 2, 2011 at 11:39 AM suggests businesses can greatly increase their giving and community involvement by encouraging their customers to get involved as well. The article makes a few suggestions beyond the common practice of putting a change jar by the register.

For example, they suggest aligning with local partner organizations. “Consumers were more inclined to give when it had a tangible impact in their local communities.” In addition, small businesses can have greater impact giving to small, local nonprofits.

Other suggestions, like exploiting social media or “hitting the ground running,” seem a bit vague to be of immediate help. Still, they present some interesting ideas.


Entry filed under: Corporate Philanthropy & CSR.

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