Corporate Social Responsibility Pays Off

December 20, 2010 at 3:58 PM

At the Atlantic Monthly’s web site, NYU’s Marion Nestle makes the case that Coke and Pepsi’s big donations to Save the Children led to the group’s abandoning its pro-soda tax advocacy.

I suppose the bright side is, corporate contributions should rise significantly, given the kind of favorable effects they can have.

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Entry filed under: Corporate Philanthropy & CSR.

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