Susan G. Komen for the Win

December 7, 2010 at 8:54 PM

And “for the cure,” too. Don’t mess with ’em, claims the Huffington Post:

In addition to raising millions of dollars a year for breast cancer research, fundraising giant Susan G. Komen for the Cure has a lesser-known mission that eats up donor funds: patrolling the waters for other charities and events around the country that use any variation of ‘for the cure’ in their names.

So far, Komen has identified and filed legal trademark oppositions against more than a hundred of these Mom and Pop charities, including Kites for a Cure, Par for The Cure, Surfing for a Cure and Cupcakes for a Cure–and many of the organizations are too small and underfunded to hold their ground.

When you go to court against kites, surfing, and cupcakes, you are flirting with PR disaster, aren’t you?


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