Real Trend, or Shaferian Bogus Trend?

December 7, 2010 at 6:25 AM

The new trend in corporate philanthropy: giving books. It’s a transcript of a radio report from public radio’s Marketplace.

Slate’s Jack Shafer writes a series of often funny columns highlighting “bogus trend” stories, where journalists desperate for copy “extrapolat[e] a national trend from the narrowest of journalistic findings.”

Marketplace offers several examples of books being given, but one wonders whether these efforts really constitute a “trend,” rather than just a nice idea.

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Entry filed under: Journalism.

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